John K Muller, PhD
Internet Movie Database (IMDb)
Two-day redesign challenge of the IMDb mobile application
01
User discovery/problem identification
Reviewed 100+ comments from IMDb users who gave the app a low rating, the majority of which focused on poor navigation
02
Current app evaluation
UI audit:
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13 font variations
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25+ icons of varying sizes & colors
Functionality map
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overly complex navigation
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confusing hierarchy
Tenets & traps/usability issues:
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Information overload (too much content per screen, too many features)
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Inconsistent appearance
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Inconsistencies in available filters
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Distractions
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Small touch areas
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Poor color contrast
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Small text size
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Home page is long and complex with 171 interactive features
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Main call-to-action is unclear
​
03
Diverge & iterate
Iterated on multiple design options
04
Prototype
Converged on a single solution, including the following primary tasks:
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Find times of movies playing in a nearby theater
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Find streaming movies and shows
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Discover upcoming movies and shows
